Enrolment Management

Identity area

Type of entity

Corporate body

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Enrolment Management

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Description area

Dates of existence

1986 -

History

Enrolment Management integrates and oversees the functions of student recruitment, admissions, financial aid, and student retention efforts.
From 1986 to 1988 Dr. Guy Saffold served as the University's first Director of Enrolment Management; From 1988 to September 1995 (alternate sources list 1992), Dr. Saffold served as Vice President for University Advancement, overseeing Enrolment Management, Public Affairs, and Development. (Alternate sources record that in 1992 Saffold became Vice President of the University, and Dean of Trinity Western Seminary.) In 1989, Dr. Arvid Olson returned to TWU after a three-year absence to become Director of Enrolment Management. He served in this capacity for three years.
In 1999, Ron Kuehl was listed in the University Calendar as Vice President for Enrolment Management; in 2000 he was Vice President for Marketing and Enrolment Management, and according to the 2003/2004 calendar he served as Vice President for Enrolment Marketing and Strategic Projects.
In 2004, Jeff Suderman was appointed Vice President for Enrolment Management. (Source: email announcement from Neil Snider, August 12, 2004)
According to an update from Jeff Suderman, March 6, 2006, Corwin Koch was appointed Associate Vice President of Enrolment Management (after working as Financial Aid Director for four years) overseeing data services, enrolment marketing support, enrolment technology and service integration. Brian Kerr was appointed Director of Undergraduate Admissions (former Associate Director of Financial Aid) and Tim Shulba was appointed Enrolment Management Marketing and Communications Manager.
Suderman left Trinity in August of 2006, at which time it was announced that the position of Vice President for Enrolment Management would be closed immediately. "The admissions/recruitement functions for undergraduate, graduate and seminary and comprehensive enrolment planning will transfer to Ron Kuehl VP for External Relations effective immediately, along with the Financial Awards office." (Email from President Jonathan Raymond, August 3, 2006)

In 2006, Corwin Koch, who had been serving as interim coordinator for enrolment management, became Associate Vice President for Enrolment Management.
Marilyn Crone was serving as University Enrolment Consultant in 2008, in addition to her role as Acting Senior Vice President, Enrolment Advancement

An April 2009 email listed the following Directors:
Undergraduate (Brian Kerr)
School of Graduate Studies (Warren Ralston)
Graduate School of Theological Studies (Liisa Polkki)

On May 11, 2009, it was announced that "Dr. Todd Erickson has been appointed as Vice Provost and will provide senior leadership for marketing and enrolment management ... In his new role, Dr. Erickson will superintend the Enrolment Department, and oversee the marketing activities of the University while continuing to serve in his current leadership role in the Provost's Office."
The same message announced that Marilyn Crone would be resigning as of September 2009.

One sacrifice that affects many is to not have the heads of Enrollment Management and University Communications filled at this time. For the next one to two years, Derek Dawson will provide direct leadership to these areas of the University.
Both Brian Kerr, Executive Director of Admissions, and Laura Havercroft, Director of Admissions Sales Support, have assumed expanded roles. Laura has taken responsibility for managing our transfer student support processes and admissions events in addition to her existing responsibilities in admissions data services, admissions-related marketing, and online engagement. In addition to undergraduate admissions, Brian will assume leadership over our graduate and international (non-TWU Extension) recruiting through a newly-created role of Director of Graduate and International Recruiting.
Source: email from Interim President Bob Kuhn, July 18, 2013

In December 2016 it was announced that "Brian Kerr has been promoted to Vice President of Enrolment Management."
Source: email from Scott Fehrenbacher, Senior Vice President External Relations

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Dates of creation, revision and deletion

Created November 14, 2013

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